NEW YORK, NY – The title sponsor of Mercedes-Benz Fashion Week is pulling out all the stops on the runway, backstage and online to ensure another spectacular season at Bryant Park.
On the runway, Mercedes-Benz Presents the Tracy Reese Spring 2008 Collection. Starting with her first collection in 1998, Reese has created a signature style comprised of expressive colors, unique prints and intricate patterns that epitomize “feminine chic.” Celebrated clients drawn to her creations include Vanessa Minnilo, Jessica Simpson, Alicia Keys, Eva Longoria, Beyoncé and many more, and her Spring 2008 Collection, debuting at the Promenade Tent on Friday, September 7th at 11:00 a.m., will be no exception.
Backstage, Mercedes-Benz has partnered with Architectural Digest and superstar designer of interiors, S. Russell Groves, for this season’s Mercedes-Benz Star Lounge. Groves has created a setting that reflects his signature sophisticated style while incorporating materials elemental to Mercedes-Benz: soft leather, crafted wood and chrome. “With an understanding of not only the fashion consumer, but of the individuals who make it all happen,” says the designer, “we have created a lounge that evokes an appropriate sense of exclusivity and glamour.” The combination of vintage pieces with current accessories, a soothing grey color palette and warm fabric selections create an intimate, inviting atmosphere to escape from the hustle and bustle of Mercedes-Benz Fashion Week.
And finally, in grand lobby at Bryant Park, Mercedes-Benz pays homage both to the tents’ “Architectural Landmark” theme of the Spring 2008 Collections as well its own 121- year legacy – both past and present – by showcasing a classic 1957
Mercedes-Benz 300SL Roadster and its modern-day counterpart, the spectacular 2008 Mercedes-Benz SLR McLaren Roadster. Though half a century stands between these landmark supercars, their commitment to excellence, design, performance and utter exclusivity is the timeless bond they share. As a testament to the value of that which is truly timeless, the 2008 SLR McLaren Roadster retails for $497,750 and its older brother, which retailed for $10,970 in 1957, is valued in excess of $650,000 today.
For more information about Mercedes-Benz Fashion Week New York Spring 2008 Collections and for a schedule of shows, events, and complimentary photography, accredited journalists may visit and register at the Mercedes-Benz Fashion Week Newsgroup located at www.newsgroup.mbusa.com . Consumers are invited to visit www.mbfashionweek.com
Credit – Mercedes-Benz Fashion week
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